Automotive Consulting

ASE’s consultancy division, the ASE ProFit Optimization service comprises of a team of highly experienced automotive operators. The team of ProFit Optimizers were specifically head-hunted directly from operational roles and selected for their exceptional track record in delivering performance improvement in automotive retail.

An understanding of the key profit drivers for an automotive retail business, gained over 40 years of analysing transactional data from and providing solutions to thousands of dealers across the world combined with the practical hands-on automotive experience of the team of ProFit Optimizers creates the unique ProFit Optimization service. Through the application of dealer and field team coaching, process efficiencies, KPI monitoring and measurement, risk mitigation and opportunity maximisation a measurable impact is made.

The ProFit Optimization service delivers dealer performance improvement and is aimed at dealer groups and manufacturers, with the knowledge that a healthy dealer creates a healthy group or network and a profitable Brand.

ASE ProFit Optimization services include:

In-dealership performance improvement

  • Sales optimization training
  • Aftersales process and retention planning
  • Dealer management coaching
  • Pre-Owned vehicle development programmes covering planning, buying, inventory control and selling
  • Database management and Call Centre, Business Development Centre (BDC), implementation
  • CRM management

Dealership turnaround

  • Operational and financial process improvement
  • Management capability assessment
  • Working capital analysis and improvement
  • Acquisition assessment and post acquisition integration management

ProFit Optimizer outsourcing

  • Short or medium term implants and secondments
  • All dealership areas covered by our specialists


  • Dealer group introductions
  • Network planning
  • Importer set up

Speaking services

  • Bespoke best practice profit clinics/workshops
  • Dealer Council presentations
  • Industry presentations

Return on investment

Operating in a low margin industry, the ASE ProFit Optimization service reflects the economic context of our automotive industry clients, delivering sector leading professional expertise at affordable rates.

With the mission of Profit By Action, every project is bespoke with full consideration of the commercial output to deliver a significant return on investment.

ASE’s automotive industry expertise and practical delivery means that the ProFit Optimization service provides a unique and proven solution to drive dealer performance and profitability.

andy-fannin-churchFor additional information or to arrange to demonstration, please contact Andy Church on (772) 240-8566 or at